Foreign-made Apparel

With the use of a congruity theory approach, consumers were asked to evaluate the quality of apparel for three brand types (name, designer, store), four store types (department, discount, national chain, off-price) and imported versus US-made apparel. They were then asked to evaluate the quality of each store type in association with either US-made or imported merchandise. Subjects were also asked to evaluate the quality of brand types in association with US-made or imported goods. Results revealed that a brand or store association with imported or US-made apparel may significantly increase or decrease the perception of apparel quality. The implications for advertisers, manufacturers and retailers are discussed.     

Do established antecedents of purchase decision‐making power apply to contemporary couples?

The research reported here investigated the extent to which hedonic theory explains the nature of the effects of the established antecedents of marital roles (resource theory, sex‐role orientation, least‐interested partner hypothesis, and involvement) on relative influence and strategy usage in purchase decision making for married and nontraditional couples (cohabiting heterosexual, gay, and lesbian couples). The findings reveal that hedonic theory (the effect of partners' [dis]similarity in an antecedent on that antecedent's impact of relational power) explains the majority of cases where the impact of the antecedents on power vary across couple types. In some cases, however, hedonic theory is lacking in its explanatory power, thus indicating that couple types differ other than the extent to which partners are (dis)similar demographically or socioeconomically. © 2001 John Wiley & Sons, Inc.     

How does CEO tenure matter? The mediating role of firm‐employee and firm‐customer relationships

While the direct influence of CEO tenure on firm performance has been examined in the strategy literature, the underlying channels of influence have remained largely unexplored. This article draws upon the career seasons paradigm, learning perspectives, and marketing literature to examine whether firm‐employee and firm‐customer relationships are the pathways through which CEO tenure influences firm performance. Results from the analysis of a large data set reveal that: (1) CEO tenure has a positive and linear association with firm‐employee relationship strength but an inverted U‐shaped association with firm‐customer relationship strength; (2) industry uncertainty intensifies these associations; and (3) firm‐employee and firm‐customer relationship strength mediate the effects of CEO tenure on firm performance. These findings have implications for a more balanced and nuanced view of CEO tenure. Copyright © 2013 John Wiley & Sons, Ltd.     

Exploring the preparation practices of teachers who organise secondary school ski trips in England and Wales

Secondary schools across England and Wales understand the importance of offering young people the opportunity to experience activity-based trips. One of these fundamental trips is the ski trip which enables young people to experience new challenges and adventure. However, within England and Wales, skiing is an atypical activity due to the lack of accessibility to the slopes. Consequently, it is vital to effectively prepare young people for skiing to promote enjoyment and reduce the likelihood of injury. The purpose of this study was to explore the current practices in the preparation of school ski trips within England and Wales. An electronic survey was administered to secondary schools across England and Wales with 270 completed responses of schools which organise ski trips. Analysis revealed that there were no significant differences (p > 0.05) across the regions with information being shared with parents prior to the ski trip. Young people are informed on similar information prior to and during the ski trip across the regions (p < 0.05). However, there was a significant difference between respondents screening (33%) and not screening students (67%) (p > 0.01) and under half (47%) of schools provide their pupils with exercise programmes prior to the school trip. Overall, these findings appear that ski trip organisers are consistent across England and Wales with their education of the young person and the management of the ski trip. Although, the knowledge gained by organisers to prepare young people is gathered from a variety of different sources. Therefore, it is essential for evidence-based information to be shared and disseminated to ski trip organisers to provide best practice and to facilitate other schools in providing ski trips for their pupils.     

Cognitive interviewing as tool for enhancing the accuracy of the interpretation of quantitative findings

This paper contrasts findings from a quantitative survey with those from a cognitive interviewing follow-up investigation on a subset of the same respondents. The data were gathered as part of a larger study to explore measurement error across three modes of data collection, but this paper focuses on the question format experiments rather than the mode effects part of the larger study. Three examples are presented which demonstrate how cognitive interviewing can cast new light on quantitative results by increasing the accuracy of the inferences made. These include instances where: (1) quantitative indicators of poor respondent behaviour (e.g., acquiescence bias on agree/disagree questions) are over-estimates, (2) similar quantitative response distributions across satisfaction and behavioural questions (from a fully-labelled versus end-labelled experiment) imply similar respondent satisficing behaviour, but cognitive interviews show that different response processes are at work and (3) unlikely quantitative findings (from an experiment comparing 3 vs. 7 or 8 response options) could easily be dismissed as due to chance but were instead the result of unforeseen respondent difficulties. The paper concludes with a discussion of the value of using a cognitive interviewing follow-up study as a tool in the interpretation of ambiguous quantitative findings.     

How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over

Well-liked advergames foster favorable brand attitudes. Research has been conducted on games where the content offers positive associations (e.g., racing: speed) that may transfer to the brand. Yet games may offer negative associations (e.g., combat: violence). Using the affect transfer and associative-propositional evaluation models, we test the influence of game content (combat, racing) on implicit and explicit brand attitudes. Results of an experiment showed that negative content resulted in less favorable attitudes toward the game and the implicit (unfamiliar) brand attitudes. The relationship between content and explicit attitude toward the brand was mediated by attitude toward the game.     

A method for building community resilience to climate change in emerging coastal cities

Rapidly urbanising coastal locations represent prototypes of future cities. While these “sea change” locations will face a range of issues associated with rapid growth such as infrastructure provision and enhancement of social capital, anticipated environmental impacts are likely to add significant challenges. Climate change is likely to have dramatic impacts on sea change communities through diminished potable water supplies, rising sea levels, storm surges, and increased intensity of flood events - with indirect impacts on health, financial sectors, and biodiversity. Given the inherent diversity within sea change communities with regard to age, culture, and socio-economic status there are likely to be differences in ways of adapting, the ability to adapt, and the desired direction of any changes. Cognizant of the potential enormity of climate change impacts, the need for rapid responses, and the diversity within communities, this paper proposes a participatory and transformative method to work with communities in responding to climate change and variability within rapidly urbanising coastal locations. The method focuses on determining probable futures for various communities of place and interest within sea change areas and aims to build the capacity for dynamic on-going learning to achieve those futures, both within and between the communities. Through this process community members may be empowered with dynamic and future-orientated learning skills that build upon community knowledge, innovation, and resilience.